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International Advertising and Marketing: Switzerland

This is a guide to collections at the Hartman Center documenting the J. Walter Thompson Company's history as a transnational advertising agency, including its international advertising and marketing activities outside of the United States.

Collections

Harry Clark Papers, 1945-1992

Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. Includes correspondence, financial reviews, marketing plans, meeting reports, travel documentation, presentation files, as well as general administrative memoranda for JWT in Zurich (1972-74).

Peter Gilow Papers, 1960-1978

Peter Gilow was an advertising executive of JWT. The papers document the development of the Frankfurt Office. They consist primarily of correspondence between Peter Gilow and the heads of JWT's international offices, including Zurich (1967-74).

Frankfurt Office. Hans Ihlefeld Papers, 1952-1980

Hans Ihlefeld was financial manager and director of JWT's branch offices in Frankfurt, Vienna and Zurich, where he oversaw the expansion of the agency with regard to number of clients, subsidiaries, and financial volume. Series covers Ihlefeld's correspondence with JWT international offices, financial reports and operations, and account planning, including for Zurich (1971-78).

Denis Lanigan Papers, 1958-1964

Denis Lanigan was an advertising executive at JWT and joint manager of JWT's Frankfurt Office. The Other Offices series contains letters, telexes and telegrams, memoranda, notes, clippings, client lists, printed materials, policy statements, reports, drafts of speeches, and meeting minutes with over thirty-five JWT offices worldwide, including Zurich (1963-64).

Jack Peters Papers, 1965-1989

Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA and then JWT-Worldwide. International Offices series contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices, including Zurich (1981-85).

Paul-G. Siebel Papers, 1968-1975

Paul-G. Siebel was Geschäftsführer (General Manager) of JWT's Frankfurt Office. Offices series contains typed and handwritten letters, memoranda, telexes and telegrams, notes, speeches, reports, news releases, articles, and questionnaires pertaining to JWT's international offices worldwide, including Zurich (1972-74).

Thomas Sutton Papers, 1965-1975

Thomas Sutton was an executive in charge of JWT's international operations. Annual Marketing Plans and Reports series contains status and planning reports from JWT's international operations. The documents assess the respective country's economy, politics, and the advertising and media market as the context for then reviewing the individual JWT office's financial and organizational performance, including Zurich (1967-75).

Edward G. Wilson Papers, 1906-1991

Edward G. Wilson was an executive with JWT from 1930 until his retirement in 1971, and held the positions of General Counsel, Executive Vice-President and Secretary of the Company. The International Offices files document Wilson's tenure as head of JWT's international operations, including Switzerland (1963-67).

International Advertisements Collection, 1900-2004

The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Zurich office (1964-90).

International Offices Records, 1929–1998

The International Offices Records primarily contain financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Includes office files from Argentina (1974-80).

Newsletter Collection, 1910-2005 

The Newsletter Collection comprises the agency's internally produced newsletters. The International Newsletters Series of this collection includes publications from Switzerland (1976-82).