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International Advertising and Marketing: Australia

This is a guide to collections at the Hartman Center documenting the J. Walter Thompson Company's history as a transnational advertising agency, including its international advertising and marketing activities outside of the United States.

Advertisements Collections

International Advertisements Collection, 1900-2004

The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Melbourne office (1978-2000), Sydney office (1931-88), and Auckland office (1990).

35mm Microfilm Proofs Collection, 1906--1960 and undated

Collection contains pre-1934 advertising proofs for a number of JWT's international offices including Sydney. Clients include Pond's, Lux soaps, General Motors, and Kraft.

Professional Papers

Sidney Ralph Bernstein Company History Files, 1873-1964

The collection consists of materials Sidney Ralph Bernstein gathered for writing a commemorative history of the JWT Company at the time of its centennial anniversary. The history was not published. The collection documents the history of JWT through personal reminiscences, recollections, and evaluations of the company by its executives and other employees; advertising executives; women in the advertising industry; and J. Walter Thompson, founder of the company. The International Office series contains personal narratives and research about Australia.

Edward G. Wilson Papers, 1906-1991

Edward G. Wilson was an executive with JWT from 1930 until his retirement in 1971, and held the positions of General Counsel, Executive Vice-President and Secretary of the Company. The International Offices, Trip Files, Financial Files, and Personnel Files series all include materials from or about Australia (1943-62).

Denis Lanigan Papers, 1958-1964

Denis Lanigan was an advertising executive at JWT and joint manager of JWT's Frankfurt Office. The Other Offices series contains letters, telexes and telegrams, memoranda, notes, clippings, client lists, printed materials, policy statements, reports, drafts of speeches, and meeting minutes with over thirty-five JWT offices worldwide, including Sydney (1960 and 63).

Peter Gilow Papers, 1960-1978

Peter Gilow was an advertising executive of JWT. The papers document the development of the Frankfurt Office. They consist primarily of correspondence between Peter Gilow and the heads of JWT's international offices, including Melbourne (1967-74) and Sydney (1962-74).

Thomas Sutton Papers, 1965-1975

Thomas Sutton was an executive in charge of JWT's international operations. Annual Marketing Plans and Reports series contains status and planning reports from JWT's international operations. The documents assess the respective country's economy, politics, and the advertising and media market as the context for then reviewing the individual JWT office's financial and organizational performance, including Australia (1967-73).

Paul-G. Siebel Papers, 1968-1975

Paul-G. Siebel was Geschäftsführer (General Manager) of JWT's Frankfurt Office. Offices series contains typed and handwritten letters, memoranda, telexes and telegrams, notes, speeches, reports, news releases, articles, and questionnaires pertaining to JWT's international offices worldwide, including Sydeny (1972-74).

Harry Clark Papers, 1945-1992

Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. Includes correspondence, financial reviews, marketing plans, meeting reports, travel documentation, presentation files, as well as general administrative memoranda for JWT's Sydney office (1972-75).

Glen Dell Papers, 1969-1989

Glen Dell served from 1984-1986 as an executive in finance and administration with JWT Group. Collection includes financial reports, correspondence, acquisition and investment information, as well as materials on JWT's subsidiaries and international operations. International Operations series includes material on JWT Australia (1982-86).

Joseph O'Donnell Papers, 1947-1987

Joseph O'Donnell was an executive with JWT and served as the company's Chief Executive Officer during 1986. International Offices series contains primarily correspondence and memoranda between JWT employees and clients in international offices, including Sydney (1986).   

Jack Peters Papers, 1965-1989

Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA and then JWT-Worldwide. International Offices series contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices, including Melbourne and Sydney (1986).

Other Records and Papers

Advertising Vertical File, 1950–1994

The Advertising Vertical File consists of files on a wide range of advertising topics, comprised of news clippings, articles, and pamphlets. Includes undated files on Australia.

Newsletter Collection, 1910-2005 

The Newsletter Collection comprises the agency's internally produced newsletters. The International Newsletters Series of this collection includes publications from Australia (1959-93).

International Offices Records, 1929–1998 and undated

The International Offices Records primarilycontain financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Includes office files from Australia (1974-85).

16mm Microfilm Investigations, 1913--1950 and undated

The Investigations collection consists of research reports, market and campaign studies, account histories, and other investigative documents. Contains numerous Australian market studies for radio, cheese, and automobiles.