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International Advertising and Marketing: Ecuador

This is a guide to collections at the Hartman Center documenting the J. Walter Thompson Company's history as a transnational advertising agency, including its international advertising and marketing activities outside of the United States.

Ecuador Collections

International Advertisements Collection, 1900-2004

The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Guayaquil office (1984).

International Offices Records, 1929–1998 and undated

The International Offices Records primarily contain financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Includes office files (1981, 1996) as well as audio visual materials (1992) from Ecuador.

Jack Peters Papers, 1965-1989

Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA and then JWT-Worldwide. International Offices series contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices, including Ecuador (1980-83).

Shirley F. Woodell Papers, 1943-1958

The collection documents the operations of JWT primarily through correspondence and reports written by Woodell during and immediately after his business trips. The Office Files and Correspondence series contains carbon copies of correspondence, memoranda, reports, expense reports, a survey form, maps, notes, and itineraries, including Ecuador (1953).