The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Antwerp office (1960-61) and Brussels office (1969-90).
Collection contains pre-1934 advertising proofs for a number of JWT's international offices including Antwerp. Clients include General Motors, Victor, Zoo candies, De Kuyper's liqueurs, Eastman Kodak, Fyffe's bananas, Felix cat food, Flexo watch crystals, Frigidaire, Gillette, Carpal, CeCo radio tubes, Chile saltpetre, Coca-Cola, Goodrich, Victor, Jantzen, Johnson Sea Horses, Kraft, Extrait de Viande Liebig , Cutex, and De Beukelaer.
The collection consists of materials Sidney Ralph Bernstein gathered for writing a commemorative history of the JWT Company at the time of its centennial anniversary. The history was not published. The collection documents the history of JWT through personal reminiscences, recollections, and evaluations of the company by its executives and other employees; advertising executives; women in the advertising industry; and J. Walter Thompson, founder of the company. The International Office series contains personal narratives and research about Belgium.
Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. Includes correspondence, financial reviews, marketing plans, meeting reports, travel documentation, presentation files, as well as general administrative memoranda for JWT's Brussels office (1972-75). Includes material on a 1973 European Managers Group meeting in Brussels.
Glen Dell served from 1984-1986 as an executive in finance and administration with JWT Group. Collection includes financial reports, correspondence, acquisition and investment information, as well as materials on JWT's subsidiaries and international operations. International Operations series includes material on JWT Brussels (1982-87).
Peter Gilow was an advertising executive of JWT. The papers document the development of the Frankfurt Office. They consist primarily of correspondence between Peter Gilow and the heads of JWT's international offices, including Antwerp (1962-66) and Brussels (1971-78).
Denis Lanigan was an advertising executive at JWT and joint manager of JWT's Frankfurt Office. The Other Offices series contains letters, telexes and telegrams, memoranda, notes, clippings, client lists, printed materials, policy statements, reports, drafts of speeches, and meeting minutes with over thirty-five JWT offices worldwide, including Antwerp (1959-64).
Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA and then JWT-Worldwide. International Offices series contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices, including Brussels (1980-86).
Vergil Reed was director of the U.S Bureau of the Census, Director of Research and an economist with JWT, as well as a professor of marketing and foreign trade at Michigan State, Columbia and Boston Universities. Lubertus Smilde was Reed's colleague and successor in the Market Research Department at JWT. The materials illustrate Reed's activities as a researcher of international markets, including correspondence with the JWT Antwerp office (1958-59).
Paul-G. Siebel was Geschäftsführer (General Manager) of JWT's Frankfurt Office. Offices series contains typed and handwritten letters, memoranda, telexes and telegrams, notes, speeches, reports, news releases, articles, and questionnaires pertaining to JWT's international offices worldwide, including Brussels (1972-74).
Thomas Sutton was an executive in charge of JWT's international operations. Annual Marketing Plans and Reports series contains status and planning reports from JWT's international operations. The documents assess the respective country's economy, politics, and the advertising and media market as the context for then reviewing the individual JWT office's financial and organizational performance, including Brussels (1968-75).
Edward G. Wilson was an executive with JWT from 1930 until his retirement in 1971, and held the positions of General Counsel, Executive Vice-President and Secretary of the Company. The International Offices series includes correspondence with Antwerp (1952-65).
The Newsletter Collection comprises the agency's internally produced newsletters. The International Newsletters Series of this collection includes publications from Belgium (1960-61).
The International Offices Records primarilycontain financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Includes office files from Belgium (1974-85).
The Investigations collection consists of research reports, market and campaign studies, account histories, and other investigative documents. Contains numerous Belgian market studies for automobiles.