The collection consists of materials Sidney Ralph Bernstein gathered for writing a commemorative history of the JWT Company at the time of its centennial anniversary. The history was not published. The collection documents the history of JWT through personal reminiscences, recollections, and evaluations of the company by its executives and other employees; advertising executives; women in the advertising industry; and J. Walter Thompson, founder of the company. The International Office series contains personal narratives and research about Sri Lanka.
Peter Gilow was an advertising executive of JWT. The papers document the development of the Frankfurt Office. They consist primarily of correspondence between Peter Gilow and the heads of JWT's international offices, including Colombo (1966).
The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Colombo office (1985).
Denis Lanigan was an advertising executive at JWT and joint manager of JWT's Frankfurt Office. The Other Offices series contains letters, telexes and telegrams, memoranda, notes, clippings, client lists, printed materials, policy statements, reports, drafts of speeches, and meeting minutes with over thirty-five JWT offices worldwide, including Colombo (1960 and 63).
Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA and then JWT-Worldwide. International Offices series contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices, including Sri Lanka (1980-85).
Thomas Sutton was an executive in charge of JWT's international operations. Annual Marketing Plans and Reports series contains status and planning reports from JWT's international operations. The documents assess the respective country's economy, politics, and the advertising and media market as the context for then reviewing the individual JWT office's financial and organizational performance, including Sri Lanka (1966-67).