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International Advertising and Marketing: Asia & Oceania

This is a guide to collections at the Hartman Center documenting the J. Walter Thompson Company's history as a transnational advertising agency, including its international advertising and marketing activities outside of the United States.

JWT Asia & Oceania Offices

Australia

  • Sydney 1929  
  • Melbourne 1929

China

  • Hong Kong 1980s 
  • Beijing 1990
  • Shanghai 1991

India

  • Bombay 1929. The company went on to open offices in
  • Calcutta 1935 
  • Madras 1943 
  • New Dehli 1942  
  • Field offices were also opened in Kanpur and Bangalore by 1960.

Indonesia

  • Jakarta 1930, 1980. 

Japan

  • Osaka 1931. 1957
  • Tokyo 1956.

Korea

  • Seoul unknown official opening date; staffed by1983

Malaysia

  • Kuala Lampur 1975

New Zealand

  • Wellington 1930, 1974
  • Auckland office 1976 

Pakistan

  • Karachi 1956

Philippines

  • Manila presence as early as 1946; official branch office opening in 1956

Singapore

  • 1978

Sri Lanka

  • Colombo (Ceylon) 1957, 1981

Taiwan

  • Taipei 1983

Thailand

  • Bangkok 1983

JWT in Asia & Oceania

J. Walter Thompson Company News, vol. 16, no. 31 (August 9, 1961)

Subject Guide

Josh Larkin Rowley's picture
Josh Larkin Rowley
Contact:
Rubenstein Rare Book and Manuscript Library
919-660-5833