The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Peru undetermined office (1984).
Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. Includes correspondence, financial reviews, marketing plans, meeting reports, travel documentation, presentation files, as well as general administrative memoranda for JWT's Lima office (1974-75).
Peter Gilow was an advertising executive of JWT. The papers document the development of the Frankfurt Office. They consist primarily of correspondence between Peter Gilow and the heads of JWT's international offices, including Lima (1962).
Denis Lanigan was an advertising executive at JWT and joint manager of JWT's Frankfurt Office. The Other Offices series contains letters, telexes and telegrams, memoranda, notes, clippings, client lists, printed materials, policy statements, reports, drafts of speeches, and meeting minutes with over thirty-five JWT offices worldwide, including Peru (1960 and 64).
Thomas Sutton was an executive in charge of JWT's international operations. Annual Marketing Plans and Reports series contains status and planning reports from JWT's international operations, including Lima (1966-75). The Central and South American Office Files series contains documents assessing countries' economies, politics, and advertising and media markets as the context for then reviewing individual JWT offices' financial and organizational performance, including for Peru (1967-68).
The collection documents the operations of JWT primarily through correspondence and reports written by Woodell during and immediately after his business trips. The Office Files and Correspondence series contains carbon copies of correspondence, memoranda, reports, expense reports, a survey form, maps, notes, and itineraries, including Brazil (1947-58).
The International Offices Records primarily contain financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Includes office files from Peru (1974-85).
The Newsletter Collection comprises the agency's internally produced newsletters. The International Newsletters Series of this collection includes publications from Peru (1983-87).