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International Advertising and Marketing: Peru

This is a guide to collections at the Hartman Center documenting the J. Walter Thompson Company's history as a transnational advertising agency, including its international advertising and marketing activities outside of the United States.

Advertisements Collection

International Advertisements Collection, 1900-2004

The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Peru undetermined office (1984).

Personal Papers

Harry Clark Papers, 1945-1992

Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. Includes correspondence, financial reviews, marketing plans, meeting reports, travel documentation, presentation files, as well as general administrative memoranda for JWT's Lima office (1974-75).

Peter Gilow Papers, 1960-1978

Peter Gilow was an advertising executive of JWT. The papers document the development of the Frankfurt Office. They consist primarily of correspondence between Peter Gilow and the heads of JWT's international offices, including Lima (1962).

Denis Lanigan Papers, 1958-1964

Denis Lanigan was an advertising executive at JWT and joint manager of JWT's Frankfurt Office. The Other Offices series contains letters, telexes and telegrams, memoranda, notes, clippings, client lists, printed materials, policy statements, reports, drafts of speeches, and meeting minutes with over thirty-five JWT offices worldwide, including Peru (1960 and 64).

Thomas Sutton Papers, 1965-1975

Thomas Sutton was an executive in charge of JWT's international operations. Annual Marketing Plans and Reports series contains status and planning reports from JWT's international operations, including Lima (1966-75). The Central and South American Office Files series contains documents assessing countries' economies, politics, and advertising and media markets as the context for then reviewing individual JWT offices' financial and organizational performance, including for Peru (1967-68).

Shirley F. Woodell Papers, 1943-1958

The collection documents the operations of JWT primarily through correspondence and reports written by Woodell during and immediately after his business trips. The Office Files and Correspondence series contains carbon copies of correspondence, memoranda, reports, expense reports, a survey form, maps, notes, and itineraries, including Brazil (1947-58).

Other Records and Papers

International Offices Records, 1929–1998

The International Offices Records primarily contain financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Includes office files from Peru (1974-85).

Newsletter Collection, 1910-2005 

The Newsletter Collection comprises the agency's internally produced newsletters. The International Newsletters Series of this collection includes publications from Peru (1983-87).