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International Advertising and Marketing: Jamacia

This is a guide to collections at the Hartman Center documenting the J. Walter Thompson Company's history as a transnational advertising agency, including its international advertising and marketing activities outside of the United States.

Jamacia Collections

Shirley F. Woodell Papers, 1943-1958

The collection documents the operations of JWT primarily through correspondence and reports written by Woodell during and immediately after his business trips. The Office Files and Correspondence series contains carbon copies of correspondence, memoranda, reports, expense reports, a survey form, maps, notes, and itineraries, including Jamaica (1947).

International Advertisements Collection, 1900-2004

The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Kingston office (1938).

Subject Guide

Josh Larkin Rowley's picture
Josh Larkin Rowley
Contact:
Rubenstein Rare Book and Manuscript Library
919-660-5833