International Advertisements Collection, 1900-2004
The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Lagos (1965).
Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA and then JWT-Worldwide. International Offices series contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices, with materials on Nigeria (1981-83).
Letter from 1981 arguing that it was not in JWT's interest to open operations in Nigeria. Jack Peters Papers, Box 64.
