Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

International Advertising and Marketing: Nigeria

This is a guide to collections at the Hartman Center documenting the J. Walter Thompson Company's history as a transnational advertising agency, including its international advertising and marketing activities outside of the United States.

Nigeria Collections

International Advertisements Collection, 1900-2004

The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Lagos (1965).

Jack Peters Papers, 1965-1989

Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA and then JWT-Worldwide. International Offices series contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices, with materials on Nigeria (1981-83).

From the Collections

Letter from 1981 arguing that it was not in JWT's interest to open operations in Nigeria. Jack Peters Papers, Box 64.