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International Advertising and Marketing: Romania

This is a guide to collections at the Hartman Center documenting the J. Walter Thompson Company's history as a transnational advertising agency, including its international advertising and marketing activities outside of the United States.


International Advertisements Collection, 1900-2004

The International Advertisements Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Includes advertisements from Bucharest office (1930s and 1999).

16mm Microfilm Investigations

Collection contains research reports, market studies and account histories, and other investigative documents produced for a number of clients and offices including the Bucharest office.

35mm Microfilm Proofs

Collection contains images of print advertisements and ad proofs taken from proof books and portfolios created by domestic and foreign offices including Bucharest.