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Selected JWT Collections: Other Reference Collections

Selected J. Walter Thompson Company (JWT) Collections in the Hartman Center

Other Reference Collections

Artifacts and Memorabilia Collections, 1888–2004
Wide range of material from various J. Walter Thompson Co. offices, including tapes, clothing, plaques, coffee mugs, etc.
Biographical Information, ca. 1916–1998
Biographical information about employees of J. Walter Thompson Co. assembled by the Information Centers and Public Relations departments. Files contain clippings from newspapers, magazines, and J. Walter Thompson Co. publications, press releases, company biographical sheets, memoranda, thumbnail sketches, and photographs.
Iconographic Collection, 1848–2005
Collection consists of photographs of meetings and events of significance to JWT; photographs of officers and individuals who work or have worked for J. Walter Thompson Co. (including those taken for publicity purposes); and photographs of the exteriors and interiors of buildings housing J. Walter Thompson Co. Company offices around the world.
Memoranda, 1915–1999
Official in-house memos documenting a range of administrative policies and procedures.
Microfilm 16mm As-Broadcast Scripts Collection, 1928-1958
Contains transcripts of radio and television dramas and variety shows, news programs, commercials, and sports programming
Microfilm 16mm Investigations, 1913-1950
    Consists of research reports, market studies, account histories, office overviews, campaign studies and other investigative documents.
Newsletters, 1910–2005
Primarily internal newsletters published for the J. Walter Thompson Co. staff; contains information about account losses and gains, campaign updates and other business, as well as a broad range of issues in the advertising industry at large. Also includes the News Bulletin, 1922–1930. This series contains articles by J. Walter Thompson Co. personnel and outside contributors, primarily on topics of general interest to the advertising industry. Includes articles about consumer motivation, market surveys, current client lists, and occasional J. Walter Thompson Co. staff news.
Press Clippings, 1969–1998.
Primarily contains articles about J. Walter Thompson Co. business, clients, and staff published in newspapers, popular and trade magazines; most of the articles are in English and from U.S. publications. Unprocessed.
Publications Collection, 1887–2005
Includes booklets, brochures and newsletters, published by J. Walter Thompson Co. and its U.S. and international offices; later publications provide research findings, including demographic data, economic forecasts, and media information.
Writings and Speeches, 1912–2000 
Primarily printed texts of speeches given by advertising executives employed at JWT; topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, and specific marketing strategies.