This category contains ephemera (items designed to be useful for only a short period of time) such as trade cards, calendars, almanacs, postcards, flyers and leaflets for a multitude of products. A number of U.S. cities and businesses are represented in this collection, with the greatest number in the south. The advertising ephemera items are organized by subject.
686 items, 3,500+ images; 1853 - 1921 and undated.
The word ephemera, from the Greek, means "One who or something which has a transitory existence" (Oxford English Dictionary). The term is here applied to a range of miscellaneous advertising items which were expected to have short-term uses, for example, flyers, calendars, trade cards, brochures or booklets, theater programs, and 3-D items imprinted with advertising messages. Many of these types of advertising items certainly are familiar and ubiquitous today.