Wunderman Archives, 1946-2010 and undated
The archives of this direct-marketing agency contain Ford materials in boxes AF56-AF60 and oversize materials. Materials span 1982 to 1999 and include case studies, annual reports, campaign analyses, examples of campaign materials and creative work, memoranda, and other documentation of Wunderman's work for Ford. Audiovisual materials located in boxes 28 and 29 contain recorded presentations, spot radio announcements and television commercials, and compilation reels of Ford commercials dating from the 1980s and 1990s. Most materials relate to advertising in the United States but some international materials are also included. Original audiovisual materials are closed to patron use. Technical Services staff may need to produce use copies before contents can be accessed. Please contact Research Services staff before coming to view these items.