American Association of Advertising Agencies Records, 1918-1998
The American Association of Advertising Agencies, founded in 1917, is the primary advertising industry trade organization. Box VF21 contains a single Ford folder, covering the 1973 complaint brought by the Federal Trade Commission (FTC) against Ford and JWT for two advertisements. Materials include official reports, trade magazine articles about the issue, and newspaper clippings following the complaint. All items date from 1973 or 1974.