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Guide to Collections Related to the Ford Motor Company: Digital Collections

Digital Collections

ROAD
This database provides a portal to the descriptions of over 50,000 images of outdoor advertising drawn from the OAAA Archives, OAAA Slide Library, Brennan Survey Reports, John Paver Papers, and RC Maxwell Company Records. Over a thousand of the records refer to Ford vehicles and Ford Dealerships. Those items that have been digitized can now be accessed via links in this database. The search interface allows for general keyword searching, advanced search functions which may aid in narrowing the search results.

ROAD 2.0
This database contains a subset of over 30,000 of the images described in ROAD. Several hundred billboards advertising Ford products and Ford Dealerships can be accessed through this database. The search interface allows for general keyword searching, and advanced search functions which may aid in narrowing search results.