This is the "Introduction" page of the "Guide to Collections Related to Pan American World Airways" guide.
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Guide to Collections Related to Pan American World Airways  

Last Updated: Apr 8, 2014 URL: http://guides.library.duke.edu/content.php?pid=532079 Print Guide RSS Updates

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 John W. Hartman Center for Sales, Advertising, and Marketing History

Guide to Collections Related to

Pan American World Airways (Pan Am)

 

Introduction

As one of the largest advertising history collections in the world, the Hartman Center has built a reputation for its resources documenting advertising, sales, and marketing. The Center maintains the records of several advertising agencies and trade organizations, the professional papers of various marketing executives, collections of advertising ephemera created by private collectors, and a growing library of related books and periodicals. Information about advertising is contained in numerous collections identified in this guide. For more information, many of the Hartman Center collection guides are searchable on the web at http://library.duke.edu/rubenstein/findingaids/.

Pan American World Airways was founded in 1927 and remained a premier airline until its acquisition by Delta Airlines in 1991. The Hartman Center has multiple collections pertaining to Pan Am, including print advertisements and company records. While most of these documents are from the J. Walter Thompson Company, our collections also include documents from other ad agencies including Wells Riche Greene, Inc. and the Wunderman Agency.

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