Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Print Materials Overview
How to Use This Library Guide
The purpose of this guide is to help researchers locate print advertisements across a variety of themes and eras.
The Hartman Center is one of the largest advertising history repositories in the world, with wide-ranging resources documenting the world of advertising, sales and marketing. This includes large and varied collections of printed advertisements ranging from the mid-nineteenth century through the twenty-first century.
This guide is organized into three separate sections, which you can find with the tabs at the top of the page:
- Print Advertisement Collections Organized by Name: If you want to browse an overview of all our print materials, or know what you are looking for, this is a good place to start. This includes both digital and physical collections.
- Digital Collections: These collections contain digitized materials that you can access directly online--such as the 7-Up at to the left.
- Advertisements by Era: If you are looking for print material from a particular era, we have organized our collections by century to help you more easily locate relevant material. Some collections are represented multiple times.
- Major Themes in Advertising: If you are looking for a quick way to get started, we've pulled together some saved searches representing some of the major subjects represented in our collection.