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Print Materials Overview
How to Use This Library Guide
The purpose of this guide is to help researchers locate print advertisements across a variety of themes and eras.
The Hartman Center is one of the largest advertising history repositories in the world, with wide-ranging resources documenting the world of advertising, sales and marketing. This includes large and varied collections of printed advertisements ranging from the mid-nineteenth century through the twenty-first century.
This guide is organized into three separate sections, which you can find with the tabs at the top of the page:
- Print Advertisement Collections Organized by Name: If you want to browse an overview of all our print materials, or know what you are looking for, this is a good place to start. This includes both digital and physical collections.
- Digital Collections: These collections contain digitized materials that you can access directly online--such as the 7-Up at to the left.
- Advertisements by Era: If you are looking for print material from a particular era, we have organized our collections by century to help you more easily locate relevant material. Some collections are represented multiple times.
- Major Themes in Advertising: If you are looking for a quick way to get started, we've pulled together some saved searches representing some of the major subjects represented in our collection.