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Advertising Digital Collections: Collections by Subject

This list is meant to be illustrative, not exhaustive, of the digitized collections that related to sales, advertising, & marketing history in the Rubenstein Library's digital repository. Duke's digital collections are especially strong in advertisements in North America from 1890-1950. A few items included in this list are not part of the Hartman Center collections.

Advertising Agencies

American Society & Culture

Consumer Goods

Political Advertising

Student Curated Projects

The following online projects are the work of Duke University undergraduate students as part of the Story+ initiative, a 6-week paid summer research experience introducing students to a variety of research methodologies and modes of publishing that research.

Race & Ethnicity in Advertising

This project seeks to showcase materials housed in the Hartman Center related to race and ethnicity in advertising in the United States.  Focusing specifically on underrepresented racial and ethnic groups, this website serves as a resource for researchers that highlights relevant materials through item and collection descriptions, images, and student researched and curated exhibits.  The site was created by Duke undergraduates Elizabeth Butcher, Jessica Chen, and Cyan DeVeaux with support from Graduate student Meghan O'Neil.   

Consuming Women, Liberating Women: Women and Advertising in the Mid 20th Century

This project utilizes digital and physical archival collections from the Rubenstein Library to document the turbulent relationship between women, feminism, and the advertising industry in the decades following the Second World War and the emergence of the Women's Movement.  The website serves as a tool to bring together collections from the Hartman Center and Sallie Bingham Center for Women's History and Culture and demonstrate the research possibilities offered by these respective collecting areas.  The site was created by Duke undergraduates Sonia Fillipow, Julia Nasco, and Sandra Luksic with support from Graduate student Meggan Farrish. 

"Black is Beautiful"