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Qualitative Research: Surveys

What is surveying?

  • Involves gathering information from individuals by using a questionnaire.
  • Can generate standardized, quantifiable, empirical data as well as qualitative data.
  • Can reach large number of respondents.
  • Development involves creating questions and response categories; writing up background information and instructions; and determining organization, layout and design.

Duke Resources for help with Surveys

  • Qualtrics
    Survey tool that can create surveys with open-ended questions; free access with Duke NetID
  • Encyclopedia of Survey Research Methods (e-book)
    Provides information about important topics across the entirety of survey methodology; serves as a “first place” to turn to learn about aspects of survey methodology.