Qualitative Research: Surveys

Photo: http://www.socialresearchmethods.net/kb/survsel.php

DISM Tipsheets

• Involves gathering information from individuals by using a questionnaire.
• Can generate standardized, quantifiable, empirical data as well as qualitative data.
• Can reach large number of respondents.
• Development involves creating questions and response categories; writing up background information and instructions; and determining organization, layout and design.

• Duke Initiative on Survey Methodology
  Provides advising on individual projects, funding opportunities, and training in survey research methods.  

• Qualtrics
  Survey tool that can create surveys with open-ended questions; free access with Duke NetID

• Encyclopedia of Survey Research Methods (e-book)
  Provides information about important topics across the entirety of survey methodology; serves as a “first place” to turn to learn about aspects of survey methodology.

• Fowler, F. J. (1995). Improving survey questions: Design and evaluation. Thousand Oaks: Sage Publications.

• Groves, R. M., Fowler, F. J., Couper, M. P., Lepkowski, J. M., Singer, E., Tourangeau, R. (2004). Survey methodology. NY: John Wiley & Sons.

• Oppenheimer, A.N. (1999). Questionnaire design, interviewing, and attitude measurement. London: Pinter.