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Direct Marketing Materials: More Info

Guide to materials related to direct marketing in the Hartman Center for Sales, Advertising, and Marketing History, Duke University

Additional Searching Information

Duke Libraries Catalog
Various libraries at Duke such as the Ford Library and Lilly Library have additional secondary sources for this and other advertising topics. The on-line catalog provides the most comprehensive way of finding items across all of the Duke libraries. Advanced searching is also available, allowing you to limit the returns based upon multiple words or phrases, or even physical location (such as Rubenstein). Suggested terms for searching:

  • Direct mail
  • Direct marketing
  • Direct selling
  • Door-to-door selling
  • Telemarketing
  • Individual brands of interest

Collection Guides (formerly known as "Finding Aids")
Collection descriptions, listed as Collection Guides, contain collections of personal or corporate records which more fully described than in the catalog, and are key-word searchable. You may search multiple terms simultaneously, such as the ones listed above.

Further questions
For additional information, please contact the Hartman Center Reference Archivist.

 

Subject Guide