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Direct Marketing Materials: Related

Guide to materials related to direct marketing in the Hartman Center for Sales, Advertising, and Marketing History, Duke University

Related Rubenstein Library Collections

Merle Hoffman Papers, circa 1944-2012 and undated, bulk 1961-2000
Hoffman was an abortion rights activist and the publisher of the feminist magazine On The Issues. Extensive direct mail materials related to the marketing of the magazine in boxes OTI12 and OTI15 - OTI18. Materials include publisher contacts and mailing lists; subscription drive materials; direct mail strategies, costs, and evaluation; mailing lists sales and exchanges; third-party direct mail marketing firms; responses to direct mail campaigns; analysis of direct mail effectiveness.

David Price Papers, 1960- 2002
David Price is a political science professor at Duke University, and Democratic congressman from North Carolina's Fourth District. The David Price Papers (1960-1998) document the scholarly and political career of David Eugene Price, including his days as a graduate student in the 1960s, his tenure as a political science professor and Democratic Party staff member, and, finally, his years as a Democratic congressman from North Carolina's Fourth District. This collection contains examples of campaign mailings. There is also some information about the campaign's plans for direct mail and information related to direct mail vendors. There are also numerous examples of direct mailings by Price's political opponents, as well as the Democratic Congressional Campaign Committee. See boxes:

  • ACA-3 [1986]
  • ACA-4 [1986]
  • ACA-12 [1986]
  • ACA-13 [1986]
  • ACA-30 [1986]
  • ACA-37 [1996]
  • ACA-38 [1996]
  • ACA-44 [various, 1986-1998]
  • Acc. 10/219, Box 2 [1998]
  • Acc. 10/219, Box 4 [1998]
  • Acc. 10/219, Box 6 [2000]
  • Acc. 10/219, Box 7 [2000]
  • Acc. 10/219, Box 8 [2002]
  • Acc. 10/219, Box 10 [2002]