Google uses it's own algorithms to analyze and rank websites based on how relevant they are to your search query
Some of the factors mentioned to impact search rank are the following:
Google examines keywords and their intent and matches keywords in webpage content
How well content on a webpage matches a user's search intent and addresses the query.
Takes into consideration, (1) Credibility of Source, (2) Depth of Content, (3) Originality, and (4) Engagement.
A focus is on (1) How fast a page loads, (2) Ease of navigation, (3) Accessibility, and interactive elements
Context:
Searching Google with Keywords
Identify Sources Returned From a Google Search
Use the following method to evaluate the credibility of any source found through searching Google.
Not All Information Is Created Equal: Less Credible Google Sources
However, not all information on Google is reliable. Anyone can publish information online, and not all websites follow rigorous standards for accuracy, objectivity, or thorough fact-checking. Popular sources are not considered credible, but, may lead you to credible sources. For example, a Wikipedia entry with valid references.
5. Understand Which Source Types Are Considered Credible
Below is a table listing the many reliable sources that you can use for your epidemic research.
|
Primary A source that provides first hand account or direct evidence
|
Secondary Interprets, analyzes, or summarizes primary sources
|
Tertiary Information that is gathered from primary and secondary sources to provide an overview
|
The Categories of Grey Literature
Grey literature sources are important for researching epidemics because they often include up-to-date reports, government documents, organizational and industry-produced reports that are not typically published through traditional commercial channels.
Credible Producers of Grey Literature
| Governmental | Academic | Organizational | Industry | Community-Based |
|
|
|
|
|
|
Source Types
|
Source Types
|
Source Types
|
Source Types
|
Source Types
|
