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Market Research: Consumer Profiles & Demographics

Use this guide for quick information on the most useful sources for market research reports.

Consumer Research

  • Mintel Academic - Mintel produces some 600 market research reports into European, UK-specific and US consumer markets every year. Industries covered include: Automotive, Beauty and Personal, Clothing and Fashion, Drink, Electronics, Food and Foodservice, Health and Medical, Health and Wellness, Household, International Reports, Internet and Retailing, Leisure, Lifestyles, Snacking/On the Go, and Travel.
  • Passport - A source of demographic, economic, and marketing statistics and research reports for over 200 countries. Provides volume and value market size data for 330 consumer products across 49 countries.
  • SimplyAnalytics - mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data.

Consumer Demographics


  • SimplyAnalytics - Provides in depth consumer research and consumer behavior data available from the Simmons National Consumer Survey including all product sectors, media, demographic, attitudes, & segmentation information. Also includes Simmons Local data on all product sectors, media, demographic, attitudes, and Hispanic information for 209 DMAs, including 24 core & 40 emerging Hispanic markets.
  • American Community Survey - The American Community Survey is an ongoing survey conducted by the Census Bureau designed to provide timely data about housing and population characteristics on a continuous basis. As of 2005, the ACS provides annual data for areas of 250, 000 or more people.
  • DataCensus,gov - is the new platform to access data and digital content from the U.S. Census Bureau.

Subject Guide

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Jane Day
Ford Library at the Fuqua School of Business

Subjects: Business