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R.C. Maxwell Collection
The Outdoor Advertising collections document many diverse topics, including the creative, technological, financial and legislative aspects of the outdoor industry; billboard architecture; public service campaigns; highway beautification efforts; retail selling; and market research. They include materials from outdoor companies, trade organizations, the personal collections of various executives and creative people who worked in the industry, and related books and periodicals. A number of these collections were processed through a generous grant awarded to Duke by the National Endowment for the Humanities.
See also: Outdoor Advertising Collections FAQ
Below is a list of those outdoor advertising collection descriptions now available on-line, including a brief description. An additional link is provided for those collections with on- line searchable collection guides. A limited number of collections include online, searchable access to either descriptions only (ROAD: Resource of Outdoor Advertising Descriptions) or descriptions with images (ROAD 2.0). Any collections with information found in these databases have a link at the end of their entry.