Skip to main content

Outdoor Advertising Collections Guide: Introduction

Outdoor Advertising Collections in the Hartman Center

Introduction to Outdoor Advertising Collections

The Outdoor Advertising collections document many diverse topics, including the creative, technological, financial and legislative aspects of the outdoor industry; billboard architecture; public service campaigns; highway beautification efforts; retail selling; and market research. They include materials from outdoor companies, trade organizations, the personal collections of various executives and creative people who worked in the industry, and related books and periodicals. A number of these collections were processed through a generous grant awarded to Duke by the National Endowment for the Humanities.

See also: Outdoor Advertising Collections FAQ