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Outdoor Advertising Collections Guide: Introduction

Outdoor Advertising Collections in the Hartman Center

Jantzen billboard

Jantzen® is a registered trademark of Jantzen Apparel, LLC. All rights reserved.

R.C. Maxwell Collection


Guide to Outdoor Advertising Collections

 John W. Hartman Center for Sales, Advertising, and Marketing History


The Outdoor Advertising collections document many diverse topics, including the creative, technological, financial and legislative aspects of the outdoor industry; billboard architecture; public service campaigns; highway beautification efforts; retail selling; and market research. They include materials from outdoor companies, trade organizations, the personal collections of various executives and creative people who worked in the industry, and related books and periodicals. A number of these collections were processed through a generous grant awarded to Duke by the National Endowment for the Humanities.

See also: Outdoor Advertising Collections FAQ

Below is a list of those outdoor advertising collection descriptions now available on-line, including a brief description. An additional link is provided for those collections with on- line searchable collection guides. A limited number of collections include online, searchable access to either descriptions only (ROAD: Resource of Outdoor Advertising Descriptions) or descriptions with images (ROAD 2.0). Any collections with information found in these databases have a link at the end of their entry.