Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. After serving as Director of Research at McCann Erickson, Bartos joined the J. Walter Thompson Company as Head of Creative Research where she remained until her retirement in 1987 to form her own agency, the Rena Bartos Company. Bartos was a pioneer in the field of marketing to women and older adults and was the recipient of numerous prestigious advertising awards. Her papers document the entirety of her career in the communications field.
How To Use This Library Guide:
The Hartman Center contains the personal papers of hundreds of individuals who were involved in the world of advertising in one way or another. It includes artists, photographers, copywriters, managers, and executives who worked in sales, marketing, and advertising over the course of their careers. This resource highlights the most important collections and is not meant to be comprehensive. If you want assistance locating materials not included here, please reach out to our archivist!
To help you with your research, this guide organizes the papers into XXX sections, which you can access via the tabs at the top of the page.