Personal Papers: A-F

Market researcher and advertising executive at several agencies, including Grey Advertising, J. Walter Thompson Company, and Backer Spielvogel.

Professor of Journalism and Communications at the University of Florida at Gainesville; specialized in corporate identity program.

Executive with the J. Walter Thompson Company, primarily in account management, at offices in New York, Detroit, San Francisco, and Tokyo.

Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. She directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company.

Managing Director of J. Walter Thompson-India in the 1960s and 1970s; President and Chief Operating Officer of JWT USA in the 1980s.

Executive in management and public relations, 1947–1977.

Editorial Director of Advertising Age magazine in the 1960s. Hired by J. Walter Thompson Co. to research company history in preparation for its centennial celebration.

Journalism professor and administrator at the University of North Carolina at Chapel Hill.
The collection consists mainly of advertisements and some marketing and sales items collected by Bittner and used largely as source material for illustrating his publications. Formats comprising clipped advertisements (dating from 1919), tear sheets, storyboards, photographs, annual reports, news releases, and catalogs focus on products (including Coca-Cola), clothing, media (television and radio), and electronics.

Creative Director and Chief Executive Officer with J. Walter Thompson's Frankfurt (Germany) Office; executive with several other European offices of J. Walter Thompson.

Advertising executive and President, Chief Executive Officer, and Chairman of the Benton & Bowles agency.

Sociologist, consultant who specialized in mass media, marketing, and advertising.

President of General Media and Copy Research Company, which specialized in outdoor advertising surveys.

Materials representing the years of Brown's employment with Batten Barton Durstine & Osborne (BBDO), primarily television-related proposals and a scrapbook.

Commercial artist and designer who worked in outdoor advertising in New Jersey.

Account manager and executive with J. Walter Thompson Co. Frankfurt Office in the 1970s and 1980s.

Doris Bryn (née Krehnbrink) was a prominent fashion and cover model during the 1940s–1960s and co-designer of several lines of fashion accessories with her husband Roger Van Schoyck under the brand names Roger Van S. and Mr. R.

Advertising executive at the J. Walter Thompson Company London Office working in New Business and Director of Planning.

Worked as a consultant for investor relations at J. Walter Thompson Company.

Co-founder of Carlton & Smith agency, which later became the William J. Carlton agency. The firm hired J. Walter Thompson, who eventually bought the company and renamed it the J. Walter Thompson Co.

Executive with the Broadcasting Department of J. Walter Thompson Co.; producer of radio programming.

Director of J. Walter Thompson's Frankfurt (Germany) Office in the 1960s; Senior Vice President of J. Walter Thompson New York in the 1970s; Director of Lansdowne Advertising, a subsidiary of J. Walter Thompson.

Copy writer and advertising executive for several agencies primarily in the Atlanta, Ga. area.

Executive with the J. Walter Thompson Co. Served as Vice President in the 1960s, and Director of the Paris (France) Office in the 1970s.

Chief Financial Officer with J. Walter Thompson Co. in the 1980s.

Director, Radio and Television Department (1950s); General Counsel (1960s) for J. Walter Thompson Co.

Account executive and script writer with J. Walter Thompson Co., Lansdowne, and Victor A. Bennett Company.

Broadcasting and advertising executive (Leo Burnett Agency). Papers document creation and management of the Industry Standard Commercial Identification (ISCI) system.

Executive with: Lord Geller Federico Einstein; Lord Einstein O'Neill; and Arthur Einstein Advertising agencies.

Executive with Ogilvy & Mather between 1960–1982, including tenure as Chairman of O&M US and O&M International.

Art Director and executive with N.W. Ayer and J. Walter Thompson Co. agencies.

Advertising copy writer and creative executive for a number of agencies, including: Doyle Dane Bernbach; Wells Rich Greene; Foote, Cone & Belding; TBWA/Chiat/Day.

Media space salesman for several major magazines, and founder of his own businesses: Flix and the W.H. Everett Co.

Graphic designer for numerous advertising agencies; principal partner in the Lord Geller Federico and Einstein agency.

Executive with J. Walter Thompson Co. advertising agency, Bamberger's and Macy's department stores, as well as her own consulting business; specialist in marketing toward women.

Free-lance commercial photographer in New York who worked for various New York advertising agencies, including J. Walter Thompson, Compton, and Erwin, Wasey, Ruthrauf & Ryan.

Copy writer and later head of institutional advertising for Macy's Department Store and other firms in the 1930s through the 1960s; poet, satirist, and author of several books.

Advertising copy writer, President of the Blackman Company, an advertising agency in New York founded in 1908 by Oscar H. Blackman and Frank Hermes, renamed as Compton Advertising in 1937.
Collection comprises Fraser's selected writings primarily related to salesmanship and advertising strategies for gasoline, tobacco, grocery store foods, and more. Collection includes published articles, motivational letters, case studies, sales brochures, business letters, and in-house memos, as well as some personal poetry and articles written for Cornell University alumni publications.