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Medicine and Madison Avenue Research Guide

Medicine and Madison Avenue Research Guide

The Medicine and Madison Avenue digital collection explores the complex relationship between modern medicine and modern advertising, or "Madison Avenue" as the latter is colloquially termed

The Medicine and Madison Avenue Project presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s. The collection represents a wide range of products such as cough and cold remedies, laxatives and indigestion aids, and vitamins and tonics, among others. In addition to the advertisements themselves, the MMA website includes historical material — non-graphical text-only documents — that put health-related advertising into a broader perspective.

Ben Gay advertisement featuring Peter Pain, 1953