SOCIOL 490S:Images of Differences: Race, Gender, and Sexuality in the Media: Rubenstein Library

Hartman Center for Sales, Advertising & Marketing History

Duke University's advertising archive

The Hartman Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.

Key Subject Guides

• Print Advertisement Collections
  
• Advertising in the Early Development of Radio and Television
  
• Women and Advertising
• More Subject Guides

All collections below are found in the Duke Libraries' Digital Collections.

• Ad*Access (1911 to 1955)
  Presents images and information on over 7,000 advertisements for products in the following categories:
  
  
  • Beauty & Hygiene
  • Radio
  • Television
  • Transportation
  • World War II
  
  Search terms for ethnic groups, as well as other descriptors (women, children, etc.) are found in the Search Tips page. Pre-conducted searches on these terms are linked here. Additional information on the categories is found on the Research Guides page. Please note a timeline and description of home front campaigns during World War II is available.

• adViews (1950s to 1980s)
  Historic commercials for a wide range of products, viewable only in iTunes U. This resource is organized by company name, and will continue to have additions of new commercials until December 2009.

• Emergence of Advertising in America (1850s to 1920s)
Provides access to over 11,000 images of advertisements and early advertising publications. Stereotypes of ethnicity and gender roles are found in many of the ads from the subsections on Advertising Ephemera, Advertising Cookbooks, Lever, and Ponds. 

Information on these categories, and the other categories of ads found in the collection, is located on the Research Guides page.  Pre-conducted searches on the descriptive terms for ethnic groups as well as women is found on the Search Tips page. 

Schedule a research consultation:

Linda Daniel
Head, Social Sciences
Librarian for Sociology and Cultural Anthropology
Perkins Library
660-5927
Email Linda

Jackie Wachholz
Director, Hartman Center for Sales, Advertising & Marketing History
Perkins 103
919-660-5836
Email Jackie