Note. This image was generated using the prompt “Duke engineering and environmental students in patent class with whiteboard” with the AI tool Microsoft Designer".
Market reports, also known as market research reports, are essential tools for businesses to understand their industry, target market, and competition.
These reports typically include data on market size, trends, consumer behavior, competitive landscape, forecasts, and are valuable for businesses, researchers, and policymakers.
Market research is a process for getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act.
The research can be used to determine how a product could be marketed.