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MEMP 590: Sustainable Products for Green Energy Transition

Course Guide for Pratt School of Engineering & The Nicholas School for the Environment students

Science & Engineering Librarian

Profile Photo
Deric Hardy
He/Him

Contact:
Perkins 233
Email me: deric.hardy@duke.edu
Call me: 919-660-5928
Market Reports and Research for Engineering

Note. This image was generated using the prompt “Duke engineering and environmental students in patent class with whiteboard” with the AI tool Microsoft Designer".

What are Market Reports and Market Research?

  • Market reports, also known as market research reports, are essential tools for businesses to understand their industry, target market, and competition.
  • These reports typically include data on market size, trends, consumer behavior, competitive landscape, forecasts, and are valuable for businesses, researchers, and policymakers.
  • Market research is a process for getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act.
  • The research can be used to determine how a product could be marketed.

Keywords: brand, company, consumer behaviormarket reports, market research, market trends, product name