- Market reports, also known as market research reports, are essential tools for businesses to understand their industry, target market, and competition.
- These reports typically include data on market size, trends, consumer behavior, competitive landscape, forecasts, and are valuable for businesses, researchers, and policymakers.
- Market research is a process for getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act.
- The research can be used to determine how a product could be marketed.
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