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Advertising in Chinese: Getting Started


Chinese dictionaries

Online dictionaries

Books in English and Chinese

Search in the library catalog for subject " Advertising -- China", will bring books in both languages. See some examples

Subject Librarian for Chinese Studies

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Luo Zhou
Office: Bostock 229
Consultation in person or via zoom.

Duke unique collections

The John W. Hartman Center for Sales, Advertising & Marketing History is a centralized repository focused on primary sources documenting the history of advertising & marketing.  The Center houses the collections of other key companies, including the J. Walter Thompson Company Archives, trade associations, and individuals.  Our collections are housed in the David M. Rudenstein Rare Book and Manuscript Library.