Duke Medical Center Library & Archives
Medial Center Archives actively collects the official records of DUMC and DUHS departments and divisions, including a variety of materials that provide evidence of the business, interests, and activities through of the years. Centralizing materials and relieving individual offices of the burden of storing and servicing records promotes greater and more efficient use of records. Archives is supported by the School of Medicine and is administratively part of the Medical Center Library.
Medicine and Madison Avenue
This collection explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the latter is colloquially termed. It presents images and information for approximately 600 health-related advertisements printed in newspapers and magazines from the 1910s through the 1950s.