Through an analysis of U.S. airline advertisements for industry, business, and leisure travel students will trace the evolution of depictions of the people and places in Central and South America from the 1930s into the Cold War.
Primary Source Literacy:
For this exercise students will explore advertisements from the AdAccess digital collection. This collection contains advertisements from a number of American airline companies including United, Delta, Trans World, and American Airlines, Inc.
This lesson plan is a scaffolded assignment that will culminate in students preparing a research proposal based on their research in prior exercises.
Students are placed in small groups.
Students will explore Braniff, Pan American Grace Airways (Panagra) and other print advertisements found in the Hartman Center for Sales, Advertising & Marketing History's Ad Acess digital collection.
A. Students are given 30 minutes to explore the digital collection, select images they like, and consider the following questions:
B. After a 5 minute break, students will be given 20 minutes to answer the following questions in their groups:
Students watch the circa 1960s film "South America: Continent of Contrasts" produced by Pan American World Airways to promote Pan American-Grace Airways (Panagra), the airline's commercial shipping subsidiary. The film is freely available through Internet Archive.
Students will consider the following questions:
Students will go home and do some research on their own. The only requirement is that they should limit that individual research to two hours.
Students will then submit a 500 word research proposal. Each proposal should include a short summary of the topic, a research question, and a bibliography of supplemental resources.