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The AdViews digital collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s.
Radio and Television Scripts
Dan Seymour Papers, 1951-1974
See especially the "Radio-Television Department Series (Programming subseries)," and "Client Series - Television scripts," which include TV and radio scripts from the early 1950s to mid 1960s.
Edgar Hatcher Papers, 1952-1992
Hatcher was a copy writer and creative director for several major advertising agencies, including G.M. Basford Co.; Benton and Bowles; Ogilvy, Benson, and Mather; Kenyon and Eckhardt; Batten, Barton, Durstine, and Osborn (San Francisco); McCann-Erickson; and J. Walter Thompson Company.
J. Walter Thompson Company. As-Broadcast Scripts, 1928-1958
Scripts for radio and television shows and commercials for multiple clients. Includes nearly complete coverage of some shows such as Lux Radio Theatre," 1934-1955 and "Kraft Music Hall," 1933-1955.
Kensinger Jones Papers, 1934-2001 and undated
Advertising Agencies (Campbell-Ewald Company subseries) and Writings and Speeches (Other Writings, St. Louis, 1944-1951 subseries) - Radio and television scripts, late 1950s to early 1960s, and 1940s radio scripts for local St. Louis stations.
Liggett and Myers Tobacco Company Records, 1908-1980s
Scripts for radio and television commercials, 1949-1961.
Lois Gaeta Papers, 1956-1961 and undated
Gaeta wrote radio and television commercial scripts.
Lore Parker Papers, 1950-1979 and undated
Radio and television scripts. Parker was a copy writer for Doyle Dane Bernbach, the Robert W. Orr Agency, and Dowd Redfield & Johnstone from 1952 to 1959, and eventually rose to the position of vice president and creative management supervisor at Doyle Dane Bernbach.
Margaret Fishback Papers, 1863-1978 and undated
Radio scripts. Fishback was an advertising copywriter for Macy's, Cecil & Presbrey, Warwick & Legler, Young & Rubicam, Doyle Dane Bernbach, and a number of freelance clients.
Maury Holland papers, 1948-1959
Holland reviewed and approved television program and commercial scripts on behalf of JWT clients.
Nan Findlow Papers, 1930-1995 and undated, bulk 1959-1967
Scripts and storyboards for television commercials, 1959-1979.
O. Milton Gossett Papers, 1951-2004 and undated
The "Administrative Files" collection contains television scripts and storyboards, 1953-1969, produced for clients of Compton Advertising.