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The AdViews digital collection provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s.
Radio and Television Scripts
Dan Seymour Papers, 1951-1974
See especially the "Radio-Television Department Series (Programming subseries)," and "Client Series - Television scripts," which include TV and radio scripts from the early 1950s to mid 1960s.
Edgar Hatcher Papers, 1952-1992
Hatcher was a copy writer and creative director for several major advertising agencies, including G.M. Basford Co.; Benton and Bowles; Ogilvy, Benson, and Mather; Kenyon and Eckhardt; Batten, Barton, Durstine, and Osborn (San Francisco); McCann-Erickson; and J. Walter Thompson Company.
J. Walter Thompson Company. Microfilm Collection, circa 1910s-1958
Scripts for radio and television shows and commercials. An in-house inventory and partial index of "As Broadcast" scripts of radio and television shows and commercials is available for items found on microfilm. Nearly complete coverage of some shows (e.g., "Lux Radio Theatre," 1934-1955; "Kraft Music Hall," 1933-1955).
Kensinger Jones Papers, 1934-2001 and undated
Advertising Agencies (Campbell-Ewald Company subseries) and Writings and Speeches (Other Writings, St. Louis, 1944-1951 subseries) - Radio and television scripts, late 1950s to early 1960s, and 1940s radio scripts for local St. Louis stations.
Liggett and Myers Tobacco Company Records, 1908-1980s
Scripts for radio and television commercials, 1949-1961.
Lois Gaeta Papers, 1956-1961 and undated
Gaeta wrote radio and television commercial scripts.
Lore Parker Papers, 1950-1979 and undated
Radio and television scripts. Parker was a copy writer for Doyle Dane Bernbach, the Robert W. Orr Agency, and Dowd Redfield & Johnstone from 1952 to 1959, and eventually rose to the position of vice president and creative management supervisor at Doyle Dane Bernbach.
Margaret Fishback Papers, 1863-1978 and undated
Radio scripts. Fishback was an advertising copywriter for Macy's, Cecil & Presbrey, Warwick & Legler, Young & Rubicam, Doyle Dane Bernbach, and a number of freelance clients.
Maury Holland papers, 1948-1959
Holland reviewed and approved television program and commercial scripts on behalf of JWT clients.
Nan Findlow Papers, 1930-1995 and undated, bulk 1959-1967
Scripts and storyboards for television commercials, 1959-1979.
O. Milton Gossett Papers, 1951-2004 and undated
The "Administrative Files" collection contains television scripts and storyboards, 1953-1969, produced for clients of Compton Advertising.