Advertising agency founded in 1940, noted for a hard-sell advertising philosophy it called the "Unique Selling Proposition." Contains office files, correspondence, new business proposals, as well as print advertisements and graphic designs. Principal clients represented include Carter-Wallace (Arrid deodorants, Trojan condoms), Footlocker, Hyundai, and Wendy's.
Advertising agency founded in 1968 as a division of the J. Walter Thompson Company, specializing in corporate advertising for major American and multinational firms. Contains corporate image advertisement clippings and proofs, primarily in the computer, fashion, liquor, insurance, mutual funds, and telecommunications industries. Major clients represented include AT&&T, Du Pont, General Electric, IBM, Kodak, RJR Nabisco, and Xerox. Also includes articles and unpublished reports on major industries and corporate clients.
Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and it's predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad; associated firms such as Stone & Adler and Chapman Direct; and it's relations with parent company Yound & Rubicam. The collection includes general office files, policy and procedural manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives. See also, the professional papers of Lester Wunderman.