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SPAN 271T - Advertising in Spanish: Getting Started

Reference Materials

Case Studies

  • HS Talks - See the Business & Management Collection at HS Talks for online lectures by experts in advertising and marketing topics.
  • USE THE DUKE LIBRARIES HOMEPAGE - CLICK ON "BOOKS & MEDIA" - Search for the SUBJECT "Case Studies Advertising"
  • USE GOOGLE TO SEARCH FOR "ESTUDIO DE CASO" AND "PUBLICIDAD" PLUS WHATEVER ADDITIONAL KEYWORDS APPLY TO YOUR PARTICULAR INTEREST. For example, here are results for "estudio de caso" AND publicidad AND coca-cola

Books in Spanish on Advertising & Marketing

  1. GO TO THE DUKE LIBRARIES HOMEPAGE AND CLICK ON "BOOKS & MEDIA"
  2. FROM THE DROPDOWN MENU SELECT TO SEARCH BY "SUBJECT"
  3. SEARCH FOR THE TERM "ADVERTISING" AND ANY OTHER KEYWORD SUCH AS THE NAME OF A COUNTRY
  4. WHEN THE RESULTS COME UP, SCROLL DOWN AND SELECT "SPANISH" UNDER "LANGUAGES"
  5. CRUISE THROUGH THE RESULTS

Here are some sample results for the SUBJECT

Click on the button in the upper left side of the screen that says "Duke, Unc, NC State, NCCU" Thias will give you results from all the local libraries. You can click the "Request" button to have mterials delivered from the other libraries.

Major Databases in Spanish

Major Databases in English with some Spanish

Subject Guide

Holly Ackerman's picture
Holly Ackerman
Contact:
Room 228 Bostock
Box 90195
Duke University Libraries
Durham, NC 27708
919-6605845