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Women and Advertising: Getting Started

Information about advertising and gender contained throughout many of our collections

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Guide to Women and Advertising

 John W. Hartman Center for Sales, Advertising, and Marketing History


As one of the largest advertising history collections in the world, the Hartman Center has built a reputation for its resources documenting advertising, sales and marketing. The Center maintains the records of several advertising agencies and trade organizations, the professional papers of various marketing executives, collections of advertising ephemera created by private collectors, and a growing library of related books and periodicals. Information about advertising and gender is contained throughout many of our cfollections and identified in the following guide. Included are many ads that target and depict women and girls. For more information, many of the Hartman Center collections guides are searchable on the web.