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Radio and Television: Introduction

The Role of Advertising in the Early Development of Radio and Television

Lux Radio Theater Ad

Title

Guide to Radio and Television

 John W. Hartman Center for Sales, Advertising, and Marketing History

Introduction

As one of the largest advertising history collections in the world, the Hartman Center has built a reputation for its resources documenting advertising, sales and marketing. The Center maintains the records of several advertising agencies and trade organizations, the professional papers of various marketing executives, collectifons of advertising ephemera created by private collectors, and a growing library of related books and periodicals. Information about the development of advertising on, and related to, radio and television is contained throughout many of our collections and identified in the following guide. For more information, many of the Hartman Center collection guides are searchable on the web at http://library.duke.edu/digitalcollections/rbmscl/inv/.