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Advertising Agency Records in the Hartman Center: Introduction

Manuscript collections of Advertising Agencies in the Hartman Center for Sales, Advertising, and Marketing History, Duke University

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Title

Guide to Advertising Agency Records

 John W. Hartman Center for Sales, Advertising, and Marketing History

Introduction

As one of the largest advertising history collections in the world, the Hartman Center has built a reputation for its resources documentingadvertising, sales and marketing. The Center maintains the records of several advertising agencies.  The largest of these collections is the J. Walter Thompson Company archives, the world’s largest advertising agency.  In addition to the JWT collections, we have a number of other advertising agency records representing a variety of clients and advertising media. 

The Hartman Center also maintains career and personal papers for many advertising executives.  See the Personal Papers guide for an introduction to these collections.   For a guide to papers associated with the J. Walter Thompson Company archives, see the Selected JWT Collections LibGuide.